Hit brands : how music builds value for the world's smartest brands /

Publication Type:

Book

Authors:

Jackson, Daniel M.,; Jankovich, Richard.; Sheinkop, Eric.

Source:

Palgrave Macmillan,, Basingstoke, p.ix, 201 pages : (2013)

ISBN:

9781137271471 (hbk.) :

Mots-clés:

Brand name products., Branding (Marketing), Music in advertising.

Notes:

Formerly CIP.Includes bibliographical references and index.

• Google Scholar