How music changed YouTube

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Includes bibliographical references (pages 135-140) and index.From Music Boxes to the YouTube Player (2000-2005). The Emergence of Online Listening ; The Invention of the YouTube player -- Music, Incidentally (2005-09). The Musicalization of Videos ; Music Becomes Official ; A DIY Aesthetic -- Competing for Fun (2006-13). From Vaudeville to Oprah ; A Primetime "Underground" ; Popular Culture Redux -- From Choosing to Streaming (2008-14). The Design of Choice ; A Soft Prescription ; Playlists, Trends, and Mixes -- The Streamlining of Expression (2014-18). The Televisionization of YouTube ; Creativity as Watchword ; Learning to Self-Manage -- The Hit Machine Narrative (2012-18). When Reaction Precedes Listening ; About Vibes and Soars ; The Prototypical Story of a Song's Success -- (Semi-) automating Authorship (2007-18). The Origins of (Semi-) Automatic Copyright Control ; Selling Consensus ; An Industry of Variants -- Experience as Traffic (2016-18). The View as General Equivalent ; A Contested Standard ; Purifying experience ; Traffic As Value."This interdisciplinary study of YouTube's rise in the 2000s focuses on the multiple roles music has played in its dominance and how it has adapted along the way"--"How Music Changed YouTube shows that the reverse question – How does music transform digital technologies? – is also worth exploring: through reliance on sound recording and music, internet technologies and media are manufactured, transformed, and come to dominate. Guillaume Heuguet's study situates YouTube in relation to both the internet platform and music industries by unpacking the cultural and technological forms embedded within and observing the practices and values associated with it, from the art of collecting to the accelerated circulation of samples and remixes. Heuguet's documentary and genealogical work relies on YouTube's traces in internet archives, its successive interfaces, the blogs of its teams, and a few emblematic channels and videos. Particular attention is paid to the tensions between the promises associated with music algorithms - recommendation system, copyright control, view calculation - and the reality of their operation from a technical and cultural point of view. How Music Changed YouTube shows how, far from responding to an immediate need, YouTube's editorial and economic model developed over time, how the various fans, artists, labels, lawyers and legislators shaped the site, and how these factors affected its rise as a global media force in the early 21st century." --