Music & entertainment marketing : a practical user's guide music marketing /

Submitted by Joseph Hafner on 19 August, 2021 - 17:03

Publication Type:

Book

Authors:

O'Hara, Ben,; Beard, Mark,

Source:

Woodslane Press,, Warriewood, NSW, Australia, p.v, 202 pages : (2020)

ISBN:

1925868427

Call Number:

ML3790

Keywords:

(OCoLC)fst01030391, (OCoLC)fst01030592, (OCoLC)fst01030650, Economics, Finance, Business & Management., fast, Management., Marketing., Music, Music publicity., Music trade, Performing arts., thema

Notes:

Includes bibliographical references and index.Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and 'free' opportunities.