The music business for music creators : industry mechanics for contemporary creators /

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Includes index.Part One. Song and Recording Copyrights. Understanding Copyright ; What are Master Rights? ; Song Splits -- Part Two. Music Industry Structures and Roles. What is Music Publishing? ; The Role of a Record Company ; Artist and Labels Services ; What Do Artists Managers Do? ; What Do Lawyers do? ; What Do Accountants Do? ; Understanding the Live Sector -- Part Three. Being a Recording Artist. Artist Development : The Rarely Spoken Truths of Self Discovery ; Being in a Band ; The Art of Negotiation ; Rights Management and Collection Societies ; Song and Recording RegistrationPart Four. Releasing Music. Releasing Music without a Record Company ; Ten Key Steps When Releasing Music ; Writing a Press Release ; Understanding Digital Distribution ; Releasing Cover Songs and Remixes ; Costing and Budgeting for Artists Releasing Music ; Understanding Growth on Streaming Platforms ; The Algorithmic Scaffold of Spotify and its Playlists ; Pitching for playlists ; Sonic Virality: When the Listeners Speak ; Top Tips for Gaining Growth on Audio Streaming Platforms ; Sampling and Being Sampled: The Culture of Permission -- Part Five. An Exploration of Income Streams for Music Creators. Paths of Profit for Music Creators ; Working For Hire ; The Self-Recording Musician ; The Sync Business ; Artist Merchandise ; Funding Opportunities ; A Guide to Building a Portfolio Career: Understanding the Gig Economy ; Reaching out to Music Industry Professionals ; Songwriters Pitching Songs to Recording Artists ; Expected Standards of Song Presentation ; Production Music and Media Composers ; The Importance of Metadata -- Part Six. The Future of The Business. The Global Marketplace ; Artificial Intelligence in Creativity and Analytics ; Mental Health Awareness : A Creators' Understanding of Self-Care ; Beyond The Horizon: Exploring the Future of the Music Business ; Your Future."The Music Business for Music Creators is a roadmap to understanding the traditional and modern income streams that define the modern music industry, by offering definitions of the key components that underpin the business behind them, with an emphasis on educating and empowering the next generation of music creators with the knowledge they require to build a career out of their creative pursuits. With definitions of key concepts and principles, this book offers a comprehensive overview of the mechanics of the music business from music publishing, marketing, and contract negotiation, to licensing, streaming, and performing. This accessible guide is written with music creators in mind, and features case studies, profiles, and interviews with established professionals, as well as a glossary of key industry terms to empower the reader in their understanding of the industry, alongside a number of useful, accompanying digital resources. This book is core reading for students of music business and music creation in contemporary music education, and provides an essential resource for those on music, music production, and music performance courses, as well as aspiring and early career professionals"--