Business basics for musicians : the complete handbook from DIY to the majors /

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Includes index."Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--"Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond. The third edition provides cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse, comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation, new and captivating pro interviews and compelling anecdotes that ignite inspiration, updated information on social media, including TikTok, Instagram, and YouTube, major-label record, publishing, and merchandising deal updates that can propel your global presence, and game-changing DIY strategies that skyrocket your career and bring success on your terms." --Includes bibliographical references and index.